Continuous image-building is required to position Indonesia as a desirable tourist destination that promotes sustainability and excellence. In order to promote Indonesia's favorable image and entice potential tourists from the British market and the rest of Europe, in particular.
The World Travel Market (WTM) London 2022, which was held at Excel in London, England, from November 7-9, 2022, was the second-largest tourism exhibition in the world. The Ministry of Tourism and Creative Economy (Kemenparekraf) took part in it.
In a statement made in London on Monday, 7 November 2022, Minister of Tourism and Creative Economy (Menparekraf), Sandiaga Salahuddin Uno stated that Indonesia's participation in the tourism market, which has existed since 1980, is an effort by the Ministry of Tourism and Creative Economy to promote Indonesian tourism as one of the primary destinations in Southeast Asia for the UK market.
"Given that Indonesia's tourism industry is now accessible to foreign visitors as of February 2022. Therefore, it is envisaged that by taking part in the London World Travel Market, we will boost the country's foreign exchange through tourism and promote the development of new, high-quality jobs "Sandiaga stated.
Sandiaga also described other initiatives taken by the Indonesian government to boost tourism, such as the exemption of PCR test requirements for healthy foreign visitors upon arrival, the exemption from quarantine requirements for visitors who have received all recommended vaccinations, the application of visas on arrival specifically for tourism for 86 traveler's countries starting in September 2022, visa-free travel for ASEAN member countries, and second home visas.
"The ease of obtaining a visa is a crucial factor that can boost the growth of international traveler arrivals to Indonesia and boost the competitiveness of Indonesian tourism on a worldwide scale. Indonesia expects between 3.5 million and 7.4 million overseas visitors in 2023. We think that a second residence visa with a 5- to 10-year validity period could open up a market for foreign visitors who match the requirements," said Sandiaga.
Ni Made Ayu Marthini, the deputy for marketing at the Ministry of Tourism and Creative Economy, continued by stating that another goal of Indonesia's participation in WTM London 2022 is to assist 36 Indonesian tourism actors, including well-known hotel chains, travel agencies, and tour operators, in reactivating their businesses through exhibitions worldwide tourism.
Bali and the five super priority tourism sites (DPSP), which are Indonesia's cornerstone locations, are just two of the alluring trip packages that the tourism industry players provide. Specifically, Lake Toba (North Sumatra), Borobudur (Central Java), Mandalika (North Sumatra), Labuan Bajo (North Sumatra), and Likupang (North Sulawesi).
The goal number of passengers for Indonesia's participation in the WTM London 2022 is 29,500, and the estimated spending power of foreign visitors is Rp. 322,280,000,000, or 20,578,512 US dollars.
"Continue to promote Indonesia as a quality- and sustainability-focused travel destination that is secure, comfortable, and competitive. In order to promote a positive image of Indonesia to prospective tourists in the European market in general and the British market in particular, "Ni Made said.
The major market segments to be targeted, according to him, are the upper middle class and upper class in Europe since they still have the desire and financial means to take long-haul international vacations the next year, despite the possibility of a recession.
The Ministry of Tourism and Creative Economy of Indonesia offers the 100 m2 Wonderful Indonesia Pavilion, which is situated at the AS900 booth.
Kemenparekraf engages in a variety of different marketing initiatives in addition to participating in the global travel market, including joint promotions, familiarization trips, festivals, and collaborative marketing.
Customized, personalized, localized, and smaller post-pandemic tourism products are now being developed by the Ministry of Tourism and Creative Economy. Additionally, the shift from low-quality mass tourist, which depends on sand, sea, and sun, to higher-quality tourism, which offers encounters with sustainability, tranquillity, and spirituality.
The growth of tourist villages, theme villages, and creative cities is one of the areas of concentration. In Indonesia, tourist villages are currently a well-liked travel destination. There are 85,000 villages in Indonesia altogether, 7,500 of which are tourist destinations. Even the tourist hamlet has succeeded during the pandemic. As shown by the up to 30% rise in tourist interest in tourist villages.
The Indonesian government actively administers the "Indonesia Spice Up The World (ISUTW)" initiative in addition to tourism villages. This program will encourage the growth of Indonesian restaurant chains abroad as part of Indonesian gastrodiplomacy in the future in order to activate as many as 4,000 restaurants abroad by 2024 and reach a value of US$ 2 billion in spice and seasoning exports.
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